Brand Manager & Content Creator

Washington, DC

Full Time

Experienced

Brand Manager & Content Creator

Job Summary
The Brand Manager & Content Creator role is an integral part of the Brand team, entrusted with executing our communications across all channels. The starting salary range for this role is $78,436-$85,256. This is a full-time, occasional flexibility role based at KIPP DC Headquarters with an anticipated start date of February 2026

About KIPP DC

For 25 years, KIPP DC has partnered with students, families, and the community to create joyful, academically excellent schools across the nation’s capital. Today, our network of 22 schools educate more than 7,500 students in grades PreK3-12, supported by 1,500 dedicated teachers, leaders, and staff.

Our work is grounded in five pillars–Academic Excellence, Joy & Sense of Belonging, Highly Effective Teachers and Leaders, Safe, Structured, and Nurturing Learning Environments, and Commitment to College Readiness–which ensure every student is equipped with the knowledge, skills, and confidence to pursue success in college, careers, and beyond. Our schools combine high expectations with joyful, affirming environments that nurture academic success and personal growth for students and staff alike.

As part of the national KIPP network, we share best practices and innovations while maintaining deep roots in Washington, D.C. Together, we strive toward a future without limits for our students, alumni, and community.

About the Role
The Brand Manager & Content Creator drives the creation and delivery of impactful content that enhances KIPP DC’s brand identity and audience engagement. Working closely with the Marketing and Communications team, you’ll focus on storytelling, copywriting, photography, videography, and social media management, centralizing the organization's messaging and visual presence across all channels.

Location and Type of Work
This is an exempt position and will report to the Director of Marketing. As a headquarters team that is focused on being responsive to our schools and meeting the needs of our students and families, we approach our work in a way that reflects these priorities. Schools operate in person and our students and families rely on us for in-person support, and this position will regularly provide on-site support to school teams, frequently partner with other headquarters teams, or regularly work in multiple locations. Because of the nature of the work, this role allows for occasional flexibility and will be required to be onsite 4 days per week.

Responsibilities
The percentages for each key responsibility are estimates, and other duties may be assigned. Flexibility and responsiveness are encouraged to accommodate organizational needs.

Content Planning & Development (30%)

Develops and executes a comprehensive content strategy to align with KIPP DC's mission, values, and organizational goals.
Leads the creation and management of the editorial calendar, ensuring timely and consistent communication across all platforms.
Measures and reports on content performance, using data-driven insights to refine strategies and enhance engagement.

Brand Management & Creative Production (40%)

Ensures alignment of all content with KIPP DC’s brand identity, maintaining a cohesive and impactful visual and written presence.
Develops key messaging that communicates KIPP DC’s value proposition to diverse audiences, including families, staff, and community partners.
Oversees the production of marketing assets, adhering to brand guidelines and organizational priorities.
Leads initiatives in copywriting, photography, and videography to produce high-quality, compelling content across multiple channels.
Supports crisis communication efforts, crafting timely and effective responses to protect and enhance KIPP DC’s reputation.
Oversees creative projects, ensuring adherence to deadlines, feedback processes, and quality standards.

Audience Engagement (20%)

Manages KIPP DC’s social media channels, including content creation, scheduling, and audience interaction to foster community and drive engagement.
Collaborates with internal teams to identify and share human-centered stories that inspire and resonate with stakeholders.
Engages with audiences directly, ensuring responsiveness to inquiries and alignment with community needs.

Collaboration & Leadership (10%)

Partners with school leaders and stakeholders to align content and campaigns with organizational priorities.
Provides feedback and mentorship to team members, fostering a culture of excellence and continuous improvement.
Represents KIPP DC at events, engaging with external partners and showcasing the organization’s mission and impact.

Requirements & Preferences

Required Qualifications

Bachelor’s degree in marketing, communications, journalism, or a related field.
A minimum of 3 years of experience in communications, marketing, content creation, or a related field.
Proven expertise in content strategy, copywriting, and social media management.
Proficiency in digital marketing platforms, design software, and content management systems (e.g., Adobe Creative Suite, Canva, or WordPress).
Strong project management skills, including the ability to manage multiple priorities and meet tight deadlines.

Preferred Qualifications

Experience working in an educational or mission-driven organization.
Familiarity with video production and editing tools, such as Adobe Premiere or Final Cut Pro.
Knowledge of marketing analytics tools, such as Google Analytics or social media insights, to inform and improve strategies.
Demonstrated ability to lead crisis communications and handle media relations effectively.
Previous experience in brand management, with a focus on storytelling and human-centered campaigns.

Physical Requirements

Ability to travel between KIPP DC’s campuses and attend evening or weekend events as needed.
Capacity to work in an on-site environment, with occasional flexibility for remote work based on organizational needs.
Ability to lift and transport lightweight equipment (e.g., camera gear, promotional materials) for events or photoshoots, if necessary.

Demonstrated Excellence in the Following Areas:

Commitment to Students and Schools: Demonstrates commitment to education reform, believing in every child's potential for success and prioritizing students, schools, and the essential role of families.
Strategic Thinking and Problem Solving: Finds creative solutions to challenges that achieve broader goals of team and organization.
Project Management: Sets a high bar for own work and supports others to achieve desired team outcomes.
Communications and Influence: Demonstrates adept communication skills and influence to advance work by adjusting content and style.
Teamwork: Contributes to a supportive team culture, fostering diverse work styles and maintaining a high performance standard.
Trust and Collaboration: Establishes and nurtures effective relationships with a diverse set of stakeholders to support the best outcomes for our work.
Cultural Humility: Advances KIPP DC’s commitment to anti-racism by creating a diverse, equitable, and inclusive environment for all stakeholders.
Continuous Learning: Commits to continuous learning through feedback, self reflection, humility, and action.

Benefits & Compensation

KIPP DC offers an extremely competitive compensation and benefits package:

The anticipated starting salary range for this position is $78,436-$85,256. At KIPP DC we strive for clarity, equity, and to be highly competitive. When determining salaries we look at benchmarks in the education and non-profit sector.
KIPP DC offers a robust benefits package including medical, dental, and vision insurances; various voluntary benefits; and employer paid benefits such as short term disability, long term disability, life insurance, and a membership to One Medical.
KIPP DC also offers a 403(b) retirement account with a 3% employer contribution and a 3% match with vesting after three years.

Equal Employment Opportunity Employer

KIPP DC Public Schools does not discriminate against, or tolerate discrimination against, employees or applicants for employment on any legally-recognized basis or protected class including, but not limited to, actual or perceived race, color, national origin, immigration status (except as necessary to comply with federal, DC, state, or local law), religion, sex (including pregnancy, childbirth, lactation and related medical conditions), age, physical or mental disability, medical condition, sexual orientation, gender (including gender identity or expression), marital status (including domestic partnership status), genetic information, political affiliation, pregnancy, family responsibilities, personal appearance, veteran status, uniform service member status, status of being unemployed, status of victim a survivor of domestic violence, sexual offense or stalking, matriculation or any other protected class under federal, state, DC, or local law.

Click here or here to review KIPP DC’s non-discrimination policy and KIPP DC’s Title IX Coordinator’s contact information.

Please Note: If you encounter difficulties submitting your application or fail to receive a confirmation email after applying, kindly reach out to Danica Cunningham at danica.cunningham@kippdc.org. Please include your name, resume, and specify the role you are applying for in your email. We appreciate your understanding and apologize for any inconvenience caused.

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Please provide a link to your online portfolio or upload a PDF (max 10MB) showcasing 3–5 projects that demonstrate your [communications, marketing, content creation] skills. We are particularly interested in seeing your creative process and the results of your work.

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Please provide a link to your online portfolio or upload a PDF (max 10MB) showcasing 3–5 projects that demonstrate your [communications, marketing, content creation] skills. We are particularly interested in seeing your creative process and the results of your work.

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Join our team and help provide joyful, identify-affirming learning experiences that produce extraordinary outcomes for all students and alumni.

Questions or Tech Issues? Email the recruitment team at [email protected] with questions.

Brand Manager & Content Creator

Content Planning & Development (30%)

Audience Engagement (20%)

Collaboration & Leadership (10%)

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